Why would anyone need a paid scheduling service when we all have Google Calendar, this free-of-charge perfection? And still, Calendly became an inherently viral meeting scheduler. Calendly and their step by step “aha” moment strategy So let’s reveal what is an “aha” moment for some best-of-breed SaaS apps and what exactly they are doing to make people stick.
#Aha moment tour update#
I still remember when I first signed up for my Facebook account, without a big friends list, I quickly lost interest.īut as soon as the number of friends rose, I started getting new posts every time I smacked the update button. Chamath Palihapitiyaįacebook is a social network, and until users connect with a certain number of friends, they can’t feel any of its wonderful network effects.
There's not much more complexity than that. You want a keystone? That was our keystone. After all the testing, all the iterating, all of this stuff, you know what the single biggest thing we realized? Get any individual to seven friends in 10 days.
In the darkest times when Facebook had 45 million users and MySpace had 115 million, the Facebook team coined their formula of 7 friends for 10 days. The most famous “aha” moments story belongs to Chamath Palihapitiya, ex-Facebook executive. We can define “aha” moment as a user's emotional reaction to the discovery of how they can truly benefit from your app. Image credit: “Aha” moments is the secret they don’t tell you
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